Master Brand

Advocate® vs. Advantage®: Which is right for your pet?

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Here we help you determine the right parasite treatment for your dog or cat by comparing two products, Advocate and Advantage.
A dog and cat resting on the couch

Choosing the right preventive treatment for your dog or cat is a challenge for most owners. With so many options on the market today, the decision making process can be very overwhelming.

Our recommendation? Start with Advocate and Advantage – two of the most popular treatments available. These easy-to-use monthly spot-on treatments for cats and dogs are both great choices for treating your pet. Use our easy-to-follow chart to understand the benefits of each product and help you decide what will be best for your pet.

Benefits of Advocate and Advantage


Advocate is your best choice if you want all-in-one protection against fleas, heartworm and most common intestinal worms.

In cats and dogs, Advocate protects against: 

  • Fleas
  • Heartworm
  • Roundworms
  • Hookworms
  • Ear mites

Advocate also protects against whipworm, demodex, sarcoptic mange and lice in dogs. It protects against lungworms and feline mange mites in cats.

Dosage: Monthly

How to administer: Spot-on treatment

Key benefits: 

  • Fast-acting – rapid flea relief within 3 to 5 minutes 
  • Kills through contact – fleas don’t have to bite to be killed
  • Easy to use – simple spot-on treatment
  • Treats and controls intestinal worms and mites 
  • Prevents deadly heartworm
  • Controls lungworms in cats
  • Kills lice in dogs
  • Protects pet and family against worms  
  • Safe for puppies/dogs from 7 weeks and kittens/cats from 9 weeks of age
  • Water-resistant^

Ingredients: 100 g/L Imidacloprid

  • For cats: 10 g/L Moxidectin
  • For dogs: 25 g/L Moxidectin



Advantage is your best choice if fleas are your primary concern, you want to kill fleas without having them bite your pet first, and/or your pet is protected against heartworm and gastrointestinal worms using other treatments. 

In dogs and cats, Advantage protects against fleas; it also protects against lice in dogs.

Dosage: Monthly

How to administer: Spot-on treatment

Key benefits: 

  • Kills through contact – fleas don’t have to bite to be killed
  • Quick – kills adult fleas within 1 hour of re-infestation  
  • Durable – up to one month of reliable flea control and protection
  • Safe for puppies/dogs and kittens/cats from birth; for lactating and pregnant cats and dogs
  • Water-resistant^

Ingredients: 100 g/L Imidacloprid

Preventing parasites like fleas and worms helps keep your pet healthy, safe and comfortable – it’s a great way to show them how much you care. Consult your vet if you have any questions about the best ways to protect your cat or dog from parasites. 

^Refer to product label

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