Advocate® for dogs

Advocate® for Dogs

Treats: Fleas, heartworm, roundworms, hookworms, whipworm, lice, mites

Pet Type

Pet type: Dogs (from seven weeks of age)

Application Type

Application type: Topical (spot-on)


Dosage: Once a month

Additional Info & Benefit:
Advocate® Products
Safety Data Sheets
Packaging of the different sizes of Advocate for dogs
Fast relief from fleas, heartworm, intestinal worms and many other parasites
An image showing that Advocate for dogs provides fast relief from the different fleas, worms and parasites.
Fast relief from fleas, heartworm, intestinal worms and many other parasites

Monthly application of Advocate helps protect your dog against a broad spectrum of parasites.

An easy-to-use spot-on, Advocate is applied monthly to both help rid your dog of existing parasites and provide ongoing protection. The powerful ingredients in Advocate provide fast relief from fleas, prevent deadly heartworm and help protect your dog and your family from most intestinal worms including roundworms, hookworms and whipworm.

Stop fleas in their tracks 

The active ingredient effective against fleas, imidacloprid, spreads across your dog’s skin and coat within 12 hours. After this time, re-infesting fleas are affected within 3-5 minutes of contact with your dog, and killed within 1 hour. Unlike chewable tablets, the active ingredient is not absorbed into your dog’s bloodstream, so fleas are killed on contact without the need for a blood meal. As your dog naturally sheds their skin and fur, tiny imidacloprid crystals are also shed into the environment, killing flea larvae, and breaking the flea lifecycle.

Advocate - No Need To Bite - Fastest Flea Control and Worm Protection for Dogs
Key Benefits
Fast-acting – rapidly affects re-infesting fleas in 3-5 minutes of contact
East to use – simple spot-on treatment
Water resistant^
^See product label for details
Comprehensive heartworm and intestinal worm protection
Comprehensive protection from intestinal worms

Most wormers only kill adult worms in the intestines at the time of treatment, but this doesn’t solve the problem. Larvae migrate through your dog’s body causing damage, and along with the immature adults, soon mature into adults, not only causing harm to your dog, but also leading to environmental contamination from egg shedding before the next treatment. This puts you and your family at risk too!

Advocate not only kills adult roundworms and hookworms, but also immature adult and larval stages of these worms, breaking the lifecycle. What’s more, Advocate kills all species of important intestinal nematode worms found in Australian dogs, unlike many other products, providing comprehensive protection from these worms.

Advocate prevents re-infection between doses

Between treatments with many products, dogs can be re-infected with heartworms and intestinal worms. With regular monthly use, Advocate reaches a steady state, providing continuous protection from heartworm and intestinal worms between doses. Only topically applied moxidectin in Advocate has this unique feature, giving you peace of mind your dog is fully protected against these parasites.

Directions for use

Before applying Advocate, make sure your dog is standing during treatment. Remove your dog’s collar, and put it back on after the product is dry - except if your dog is wearing a Seresto collar. You don't need to remove it when applying Advocate.

Avoid applying the treatment near the eyes or mouth area as this may cause irritation. Bathe your dog before application, and apply Advocate when your dog is completely dry.

Record the treatment date, and repeat monthly.

Graphic showing how to remove the spot-on treatment pipette from the package
Remove the required tubes from the packet. Hold the tube upright and away from you, and pull off the cap.
Graphic showing how to twist and pull of the cap for spot-on treatment
Reverse the cap and push the cap back on the tube. Twist the cap to break the seal, and then remove the cap from the tube.
Squeeze the tube firmly twice and apply the solution directly on the skin.
For dogs under 25 kg, apply between the shoulder blades.
For dogs 25-40 kg, apply by dividing the dose between the shoulder blades, on the midline of the back between the hips, and at one point in between.

Product overview
What are the side effects of Advocate in dogs?

Occasionally, hair loss may occur at the application site. This is usually a single occurrence, and hair will grow back.

How does Advocate work?

The active ingredients in Advocate are:

  • 100 g/L Imidacloprid
  • 25g/L Moxidectin

Unlike oral treatments (like chewable tablets) that require the medication to be absorbed into your dog’s bloodstream, the active ingredient in Advocate that kills fleas, imidacloprid, spreads through your dog’s lipid (oily/fatty) layer of the skin and fur, killing fleas on contact, so they don’t need to bite your dog to be killed.

The other active ingredient, moxidectin, is rapidly absorbed into your dog’s bloodstream and distributed around the body, killing heartworms, intestinal nematode worms and mites.

Advocate kills which parasites?

Advocate kills adult fleas, flea larvae, heartworm, intestinal worms (roundworms and hookworms [larvae, immature adults and adults] and whipworm), ear mites, sarcoptic mites, demodex mites and lice.

How long does it take for Advocate to work on fleas and worms?

98-100 per cent of existing fleas on your dog are killed within 12 hours of the first application. After this, and with monthly use, fleas are affected within 3-5 minutes and killed within 1 hour. The moxidectin component, which is effective internally against heartworms and worms, is rapidly absorbed (<24 hours).

How long does Advocate last?

One treatment protects your dog for one month.

Directions and Use
How often should I apply Advocate?

Apply Advocate once a month to provide a constant level of protection against heartworm and intestinal worms, as well as fleas.

How should I apply Advocate?

Advocate is for external use only and should be applied directly to your dog’s skin. View the directions above on how to apply Advocate. 

How often should I treat my dog with Advocate?

Advocate should be applied to your dog every month. With regular use, Advocate reaches a “steady state” and provides a constant level of protection again a broad spectrum of parasites.

How long does it take for Advocate to dry?

The active ingredient imidacloprid spreads rapidly (<12 hours) over the body, localizing in the lipid (fatty/oily) layer of the skin and fur. The other active ingredient, moxidectin, rapidly penetrates the skin, entering the circulation for wide distribution throughout the body.

Product safety
When can I begin using Advocate on my dog or puppy?

Advocate can be applied to dogs and puppies from seven weeks of age.  

How long can you store Advocate?

Until the expiry date printed on the pack.

How long after using Advocate can I bathe my pet?

Bathe your dog first and apply Advocate when your dog is fully dry. If bathing between treatments, use a soap-free dog shampoo, and it is recommended that you bathe your dog no more than fortnightly.

Can I use Advocate with flea shampoo? How long do I have to wait to use the shampoo?

If bathing your dog, use a soap-free dog shampoo. Flea rinses are not required, and are very stripping of the lipid (fatty/oily) layer of the skin and coat, so are not recommended.

Can I use worming tablets with Advocate?

Yes, Advocate can be used with worming tablets, for example Drontal® or Droncit®.

Does Advocate treat ticks on dogs?

No, but Advocate can be used safely with the Seresto Collar for Dogs, which will provide 4 months of protection against ticks, including the deadly paralysis tick.

How should I dispose of used Advocate tubes?

After use, replace the cap on the tube. Dispose of used tubes and packaging by wrapping them in paper and place in your garbage bin.  

Pet Type
Approval Code
PD - 01923
Master Brand
Apply Branding
Packaging of the different sizes of Advocate for dogs